Apparel

Be Wilder—at least that’s how we say it—is a rallying cry to express yourself, to never hold back and let yourself be free. Slim, square, and vintage design has been an icon at surf breaks, ski slopes, music venues, and movie sets over...

Built on the foundation of the classic Cyrus, we teamed up with competitive shooter, firearms instructor, and ultimate badass, Jade Struck, to bring a sleek new colorway into the mix. We took our classic soft matte black base, added a red plum fade to...

Forged by the sun and grit of the breathtaking yet savage landscape of Southern California, Discord Lite has nothing to prove. These sunglasses are built with the same fit and form of our iconic Discord, but with a low-profile lens and an unquestionable...

As big and bold as the era that inspired it, the Discord proves that a little dissension goes a long way in this large-scale, ’80s-inspired piece. Available with our revolutionary Happy™ lens tech and polarization, the Discord is constructed...

Equal dashes swagger and adventure help shape the Helm into a modern-retro classic with aggressive lines and an even more aggressive following. The Helm is available with HD Plus, features a nearly indestructible Grilamid® construction, and delivers...

Built by an other-worldly force whose mission is to push humankind to spread positivity through revolutionary design… the MONOLITH 50/50 sunglasses have been unearthed from deep within Area 94. With its big single lens and forward design, it has...

Built by an other-worldly force whose mission is to push humankind to spread positivity through revolutionary design… MONOLITH single lens sunglasses have been unearthed from deep within Area 94 with one purpose only—to unleash a...

Combining a bold front with sleek temples in a mid-sized frame, the Montana brings big performance to the biggest skies. Features include the detail- and mood-boosting Happy Lens™, a virtually indestructible Grilamid® construction, high-quality...

Our warmest one-piece bunting is insulated with 700-fill-power 100% Recycled Down (duck and goose down reclaimed from down products). Lined with soft recycled polyester fabric, this bunting has a generous length to help keep extremities protected...

The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with...

The XL edition offers a standard size frame with enhanced lens coverage, and every millimeter of the peripheral view is optimized with High Definition Optics™ in a durable yet lightweight design that takes performance to the next level and brings...

A fresh path from the trailblazers of style, this design inspired by influential athletes is shaped with a classic keyhole bridge and the curves of rounded lens orbitals, and w e engineered it with the convenience of an interior kick-up feature that lets...